Identity Systems

Your logo is your first step toward getting the most from your advertising and marketing budget.  But the way you implement it in your marketing materials - your identity system - can make the difference between effectiveness and failure.

Creating a Successful Identity System

Your customers are bombarded with hundreds and hundreds of advertising messages each day.  How do you get your message to stand out amidst the clutter?  The most effective first step is your logo.  But after you have your logo, the next step is the creation and implementation of a consistent identity system.

Note the word "consistent."  Consistency is of paramount importance in creating an effective identity system, especially for growing businesses.   Why is that? 

It is key to helping your message stand out among all the competing messages your customer is receiving.  If your customer is receiving 100 messages a week from McDonalds,  150 a week from General Motors, 130 a week from Microsoft and 4 from you in that same week, you have a lot of competition for what is known as "mind share" -- that portion of your customer's mind that retains consumer information and later acts on that information.

If you constantly change your message, or present yourself in totally different ways each time, it will be much harder for you to carve out your piece of mind share.  However, if you present your message consistently, you maximize the impact of your message on your customer and stand a much greater chance of standing out in the crowd.

Where to Start

Look at all of your company's advertising and marketing communications materials.  Make sure they use the same logo, colors, typefaces and other graphic images.  Be sure your style is consistent from piece to piece -- comical in one piece and deadly serious in another could be sending confusing messages to customers.

When you order a logo design from OVMCG, we get you started on the right path with a basic identity system in the form of a complete stationery package design -- business cards, letterhead and envelope -- as part of the price of your logo. 

Since we are also a full-service graphic design and advertising agency, we can also assist you with other identity system needs as they arise.

View Our Identity System Portfolio

You can see several identity systems we have created for clients online.  Learn More